LOOKING AT SOME MEDIA TRENDS IN THE DIGITAL AGE

Looking at some media trends in the digital age

Looking at some media trends in the digital age

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Having a look at a few of the recent modifications and innovations in television and digital content.

With . consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the way in which people are getting their updates is also changing. People are progressively turning towards online news sources, instead of watching TV, to find out about the latest worldly affairs. Nevertheless, concurrently, due to a constant circulation of knowledge, individuals are becoming overwhelmed by huge quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is more clear and simpler to observe. These days it is common to see news channels that have mass followings on social media sites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been very important for supplying people with trusted and verified news sources, in a format they can easily follow.

In recent years, with the rise of digital content, the way in which individuals consume media has changed substantially. For several years, standard television was the main source of household home entertainment for many people. Nevertheless, since the advancement of internet streaming platforms, many viewers are averting from scheduled tv, especially among younger people. Instead, global media content analysis shows that more people are purchasing memberships to streaming services, which strongly evidences the switch in audience consumption practices. These options are popular for allowing people to see the shows and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the industry.

In the current digital age, mobile phones have come to be one of the most commonplace devices that individuals are using to watch videos and access media. These days, many social media platforms are offering endless feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms enable users to see a variety of customised material and interact quickly, making these videos far more engaging and addictive than conventional content. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Subsequently, this trend is evolving the way people are proactively seeking for and counting on to get information, in a much faster, shorter and more visible format.

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